THE DESTRUCTOR


 This article came from OVERSTREET'S GOLDEN AGE QUARTERLY - Issue #2, Oct-Dec'93, pg. 64, 65 by Gary Hackenburg.


''The Other Atlas''

It was late Fall of 1974. I was thirteen years old and had been collecting comics for four years, so I thought I knew what to expect on that cloudy afternoon when I went over to my favorite magazine store. There, of course, were the Marvel and DC titles, but something else was there too. They billed themselves as Atlas, and it wasn't the old 1950's globe. I could tell these weren't Marvel books, yet the style looked somehow familiar.

There were three titles: the Grim Ghost, who seemed to fall in between the Sceptre and the Ghost Rider; Iron Jaw, a metal-mawed barbarian; and Phoenix, a human who fights aliens invaders while wearing one of their own super-powered costumes. Inside it was announced that these were the work of former Marvel publisher Martin Goodman (who had published the other Atlas), operating as Seaboard Periodicals. And editing chores went to Jeff Rovin and Larry Lieber, brother of the legendary Stan Lee. Larry let everyone know that ''..he had written and drawn more Marvel heroes than he could remember and that he wanted Atlas Comics to have the same magic that Marvel Comics had in the '60's.''

Atlas would publish a total of 23 titles, ranging from superhero through horror and crime and war - even throwing in a western and a teenage series. They also produced four magazines, one of which I have never seen, so I'm not totally sure that it exsits. The best thing about this undeniable derivative line of books was that they spared no expense when it came to hiring artists. They got many of the top talents of the time including Wally Wood, Jeff Jones, Steve Ditko, Neal Adams, Mike Ploog, John Severin, Ernie Colon, Bernie Wrightson, Russ Heath, Howard Chaykin, Mike Kaluta, Rich Buckler, and Jerry Grandenetti. Despite this impressive lineup (and what it must of cost), Atlas kept their price level with that of the contemporary DCs and Marvels at 25c.

But this would-be comics titan toppled all-too-soon, after less than one year. There were two good reasons for this. The first was one that had plagued Goodman before, and helped kayo the original Atlas: problems with the distributors. The second came when brother Stan initiated a vast expansion over at Marvel that flooded the ever-crowded newsstands.

Hence the longest runs for any of these 23 Atlas titles were four issues. I reread many of these books recently, and while the storytelling is only average, the art is excellent in quite a few of them, including a lot of magnificent covers. These covers beat just about anything else that was coming out at the time and hold well today.

Since most of these books guide for less than a buck, you can obtain the entire company output (61 comics and 4 magazines) for around $70, but good luck finding them in high grade. And a few of them, especially Vicki, are hard to find in any condition. Even the commoner titles like Grim Ghost and Phoenix are scarce in grade. There's no telling what would have happened had different circumstances allowed Atlas to flourish. But as these books age, their publisher's flash-in-the-pan status should give them a desirable mystique. And collectors of all the various incredible artists Atlas employed, will always be seeking these out as nice oddball examples of their work.


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DITKO LOOKED UP